The Bear IQ Winter 2025 release continues our focus on bringing greater clarity to the data event organizers rely on every day. As teams go deeper into understanding their audiences, revenue, and onsite performance, having clear, connected views becomes essential.
These updates sharpen visibility across core workflows so teams can spend less time assembling context and more time acting with confidence.
As event programs grow, understanding how individuals and organizations engage across years, properties, and systems becomes more complex. Data Hub now brings your most meaningful audience information into a single, connected view so patterns are easier to see and easier to act on.
Picture this. You’re planning next year’s campaign and want to know which attendees return year after year or which companies consistently invest in sponsorships. With Data Hub, those patterns jump out right away.
And once you can see those patterns, you can act on them. For example, you can:
We’re making onsite insights faster, cleaner, and easier to understand.
With the updated Onsite Module Upgrade, the module:
It’s built for teams that need clear answers in the moment.
Imagine you’re in a meeting and a VP asks how this year’s booth traffic compares with last year. With the new layout, you can pull up both views instantly and walk that VP through the story without exporting anything.
And because you can answer those questions immediately, you can strengthen exhibitor relationships, support sales conversations, and give leadership clearer insights with less prep.
We’re helping you instantly understand how your event is performing by the groups you already care about.
With the refreshed Registration Group Overview Pane, you can see registration and revenue goals across your defined cohorts. Registration group aliases make it easy to understand where you’re ahead, behind, or on track by the groups that matter most to you and your exhibitors.
Instead of reviewing dozens of individual registration codes, Bear IQ surfaces and tracks those cohorts for you immediately.
And once you have that clarity, you can act earlier. You can adjust campaigns, shift budget where it’s needed, and flag opportunities or risks before they become bigger issues.
Audience registration tracking got a major upgrade, allowing teams to see a more granular and contextually accurate view of revenue.
The Bear IQ platform now calculates registration revenue using item-level purchase data. Every discount, bundle, and purchase choice is reflected exactly as it happened.
Now the numbers line up across teams. When you present revenue to leadership, totals reflect real financial behavior rather than summaries or estimates.
And once you can trust the numbers, you can report faster, plan with more confidence, and keep conversations focused on strategy instead of reconciliation.
In the Winter ’25 release, we’re giving you clarity across your pricing tiers.
With the new Early Bird Pane, the Bear IQ platform brings Early Bird, Advanced Rate, and Regular Rate into one simple view, making performance across pricing phases easier to see as campaigns progress.
Picture planning the final stretch of Early Bird. You can quickly spot when registrations begin to taper and adjust outreach in the moment.
With clearer visibility across the full pricing cycle, you can optimize messaging, refine timing, and forecast with greater confidence.
We’re helping teams begin reporting on exhibitor engagement sooner.
With the updated Lead Scans in Exhibit Sales feature, you can upload lead scans even if your full onsite dataset isn’t loaded yet. This provides an earlier view into exhibitor activity and audience engagement trends.
These early insights support faster follow-ups and more informed conversations with exhibitors, sponsors, and internal teams.
We’re continuing to build toward deeper visibility across your audience, performance, and event strategy.
New Multi-Factor Personas
Create and manage Personas that help you target smarter and build better campaigns.
Portfolio Module 2.0
See performance across multiple events in one place so you can spot trends and find growth opportunities.
Client-facing Data Tuning
Refine your inputs directly inside Bear IQ so your reports match your internal definitions.
When your data is easier to understand, event teams spend less time searching for answers and more time using them. The Winter 2025 release sharpens visibility across audience insights, revenue performance, and onsite activity so decisions can be made with greater confidence.
If you’d like to walk through any of these updates or see how they fit into your workflow, we’re here to help.
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