The event industry is expected to reach $2.1 trillion by 2032. That growth is meaningful, but it also increases the pressure on planners and marketers.
More attendees. More expectations. More data to make sense of.
And even with all that data, most teams still don’t get a complete view. They’re exporting spreadsheets, tracking down answers, and trying to understand what’s driving registration.
It slows everything down.
That’s why Bear Analytics and Swoogo are partnering. The goal is simple: help event teams see what’s happening inside their registration flow faster, easier, and clearer.
Swoogo gives organizers a flexible registration experience built for real event requirements.
The Bear IQ platform takes everything that happens inside Swoogo and turns it into insight. Not once-a-month reports. Actual, real-time visibility into who’s registering, how they’re converting, and what’s driving performance.
It’s the kind of clarity most teams want, but too often don’t get.
After Swoogo connects to the Bear IQ platform, the data flows automatically.
No exporting.
No uploading files.
No comparing versions.
Just clean, live updates you can check any time.
That reduces overhead immediately. 54% of professionals say time savings is the biggest benefit they expect from new tools. We know event teams feel that every day.
This partnership gives planners and marketers a faster way to understand what’s driving results.
You can see:
It’s information you can use right away, not weeks later.
As Swoogo notes in their own research, event planners rely on registration analytics to improve marketing, user experience, and overall event success — which makes this partnership even more useful in practice for teams who want clarity sooner.
Planners get a clearer read on:
This makes planning feel less like guesswork and more like insight-driven decision-making.
For teams already using the Bear IQ platform, Swoogo brings cleaner, more structured data from the start.
Custom fields map cleanly.
Segmentation gets sharper.
Forecasting becomes more reliable.
And with 68% of organizers using analytics to measure event performance, high-quality data is something every team needs.
When registration activity updates frequently, teams can:
It keeps everyone aligned while the event is moving.
Event professionals are being asked to deliver more impact with tighter timelines and leaner teams.
And with 78% of organizers calling in-person events their most effective marketing channel, understanding what drives performance has never been more important.
This partnership brings together Swoogo’s registration experience and the Bear IQ platform’s analytics engine, giving teams a clearer, more connected view of their event performance.
With the Bear Analytics + Swoogo strategic partnership, there’s a lot for event professionals to be excited about. Here’s a quick look at how planners and marketers can put this connection to work and start seeing value right away.
For Planners
For Marketers
It’s support for the whole event team, not just one part of it.
Swoogo brings flexibility and speed.
The Bear IQ platform brings clarity and confidence.
Together, they give event teams a better way to understand what’s happening — and what to do next.
The partnership is now live for mutual customers.
Teams can connect their systems, map their fields, and start seeing real-time registration insights inside the Bear IQ platform within hours.
To learn more, reach out to your Bear Analytics or Swoogo representative.
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