Sell Smarter: Welcome to the Age of Data-Driven Exhibition Sales!
Joe Colangelo and Eric Misic
Are you finding first-time exhibit sales to be more than ever? 😩 Exhibitors have come and gone, but the truth remains – showcasing the expected value of ROI is their number one priority.
Selling exhibitors is a pre- as well as a post-event exercise. Quantifying the return is a combination of showcasing what connections and leads were generated, as much as, justifying the mix of attendees.
Show your exhibitors and sponsors that YOU know your audience and take them along for the journey. Share periodic updates on fastest growing personas or demographics, offering comparisons to previous performance, and talk about what’s working for you to hit your goals. Transparency is key in 2022!
Focus on individual exhibitor stories. You likely have more meaningful and informative data than ever - use that to walk the exhibitor through their quantified journey.