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Live Experience Measurement is Poised to Progress 10 Years in 2022

2.25.2022
By
Eric Misic

After two years of experimenting with COVID-compatible event planning, event organizers and agencies have been pushed into new experience, technology, delivery, and engagement solutions. This tinkering, testing, adapting, and learning has been arduous, challenging, annoying, down-right difficult….but it’s also been progressive.

The two years of the pandemic has spurred 10 years of innovation in the event’s industry.  The impact of that innovation is still being determined, not all “new” innovations will be winners.  

But here are the early leaders in the clubhouse:

  1. Instantly Feedback.  The paradigm has shifted from sampled survey results 8-10 weeks after an event, that blend together memory and experience, in exchange for more real-time feedback.
  2. Gamification.  The ability to facilitate engagement across a variety of experiences is helping to navigate attendee experiences.  For new virtual environments and the return to live events – gamification adoption is a quick path to measured engagement.
  3. Data Fidelity.  The volume of data collected and generated for virtual events has created a thirst for event organizers to translate all their experiences to 1’s and 0’s.  Imagine the power of real-life experiences
  4. Instant 1x1s.  In the days of Zoom, being able to instantly spin up a breakout room or 1x1 meeting means structured networking is having a moment.  Whether via search or match, the power to connect is the focus of events, and one of the hottest features of 2020 has been 1x1 meetings.
  5. Facial Recognition.  Again, facial recognition has been around for some time, but tech companies have worked on this relatively simple technology to make it an effective mass surveillance tool. HD cameras of different sizes and lens specifications can monitor other rooms and cover even the most obscured areas while sending the Livestream directly to the control room. This helps determine audience satisfaction, report stealing, detect suspicious activities, and assess audience interaction, as well as a range of other features!

In the hands of today’s event organizers, these next-gen technologies have received a big upgrade in 2020-2021 and are poised to define the next generation of event experiences.

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