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We made a decision to begin to work with Bear Analytics about seven months before our fall event in 2019. I was concerned about data integration, team integration and of course outcomes.
Bear exceeded expectations in all areas and helped NBAA deliver one of our most valuable shows as measured by attendee and exhibitor satisfaction.
We had more people than we anticipated and we had the right people. Since that time Bear has done a great deal of analysis to help us fully understand attendee overlap and journeys across our twelve events. Their work is tremendously valuable and we could not be more grateful.
Senior Vice President Conventions and Membership
National Business Aviation Association (NBAA)