In today’s technology driven environment, nearly every organization finds themselves handling more data than ever the last few months … let alone the last 5 years.
No matter the industry, data is shaping the business trajectory of those industries. It's astonishing to see the power of data in today's world. Data helps an organization gain a deeper understanding of key areas such as:
The event’s industry is no different. In fact, today’s event organizer has the challenge, and opportunity, of being responsible for loads of data. The challenge is knowing what to do with it, the opportunity is being able to parse the data for meaningful insights and activations to increase attendance and revenue at their events.
Data is often at the center of internal digital transformation discussions, and for those who have undergone their transformation assessments – the topic of a Chief Data Officer has come up.
In fact, many industry giants are already hiring their first Chief Data Officer (CDO).
From data management to creating data strategy and ensuring data quality, the Chief Data Officer is the person every event organizer needs to lead their data-driven journey. Let's take a brief look into this startling new role.
An event organizer is responsible for
A Chief Data Officer is responsible for administering, designing, and managing the data strategy and operations.
The single goal of a CDO is to pivot prime business value and utilize the organization's data to identify new opportunities or threats. A CDO does this by,
The role of a CDO is broad, integrative, and required to build strong relationships with all stakeholders. And effectively communicate the impact of embracing data-driven operations.
According to Gartner, organizations where CDOs are involved in digital transformation are more effective in increasing business value and more likely to surpass innovation.
If you're considering hiring a Chief Data Officer for your event organization, here are some ways the CDO can create value to your business:
Due to the pandemic, many event organizers are ill-equipped with leveraging data due to massive turn-over and retiring people. Hiring a CDO is a good and useful option for your event organization as,
Hiring a Chief Data Officer is one of the best options an event organizing company can consider. Is your organization next?
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