Today, we are excited to announce a host of new AI features in Bear IQ. These features are designed to reshape the way event organizers interact with the data they are already collecting to supercharge marketing, sales, and strategic decision-making efforts.
For the full release and a sneak preview see below:
What are the new features?
AI-Powered Data Cleaning and Normalization
Now built into the Bear IQ data engine is the ability to rapidly tackle your biggest data challenge – dirty data. The Bear IQ engine has always had the ability to automatically clean individual and organization names across years and events in a client event portfolio.
However, by adding the horsepower of AI – the platform will now standardize demographic data, content types, open field answers, and session data to ensure one clean dataset – regardless of how many years of data and even if you’ve changed vendors or platforms over time.
“We regularly see event professionals tasked with having to do more with less. They are tasked with creating awesome experiences and convening the right people, event in and event out. Being able to interpret data, even when presented in an engaging way can prove quite challenging even when it matters most. So, we’ve created features in Bear IQ AI that are designed to be like having your own data analyst at the click of a button. Interpreting the data for you and telling you were to focus and where to act immediately.”
- Joe Colangelo, CEO and Co-Founder of Bear Analytics
Now for our favorite new application of Bear IQ AI…
Smart Insights & Recommendations
Bear IQ users will now have the ability to look across the more than 200 metrics the platform automatically calculates, and the built-in AI will surface recommendations, comparative insights, and suggested activations for growing audience, sales revenue, and content engagement. All of this is to ensure today’s event marketers, sales professionals and senior team members can spend more time executing their strategy and less time assembling ad hoc reports.
With Bear IQ AI event teams are going to have unparalleled insights and recommendations at their fingertips before, during, and after their event. If you’re using the Bear IQ portfolio module, you’ll also see powerful findings into audience overlap and cannibalization between events.
“We are very excited to bring these new AI features to Bear IQ. Our customers are always pushing us to make their data experience more engaging and informative. We are just getting started with what we can deliver to assist event organizers to go from a lot of data all over the place – to seeing immediate success driven by the data they’re already collecting.”
- Eric Misic, VP of Business Development & Co-Founder of Bear Analytics
Interested in bringing the power of Bear IQ AI to your events - reach out today!
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