Direct Hit Marketing and Bear Analytics Announce Strategic Partnership to Deliver Executive-Ready Event Intelligence to Trade Show Organizers and Associations
Direct Hit Marketing, powered by the BearIQ platform, combines 30+ years of event analytics expertise with modern data infrastructure to help organizers turn fragmented event data into clear, actionable direction
Ronan, MT — March 26, 2026 — Direct Hit Marketing and Bear Analytics today announced a strategic partnership designed to help trade show organizers and associations move beyond manual reporting and toward smarter, faster event intelligence. Powered by the BearIQ platform, the partnership combines Direct Hit Marketing’s deep expertise in attendee analytics, prospect development, and campaign performance with modern data infrastructure so organizers can measure what matters, benchmark results across years, and make more confident decisions before, during, and after their events.
Most event organizers are sitting on more data than they can act on. Registration trends, exhibitor performance, audience segments, and retention signals exist across disconnected systems, making it difficult to see the full picture, prove program value to leadership, or know where to focus for next year. Through this partnership, Direct Hit Marketing and Bear Analytics are working to change that.
By combining Direct Hit’s analytical expertise with BearIQ’s data unification and automation engine, organizers gain access to faster data ingestion, advanced attendee profiling, cross-year trending, and executive-level insight delivery. Whether preparing for the next campaign or conducting a post-event debrief with senior leadership, organizers receive clear direction, not just dashboards.
Through the partnership, organizations can:
“Direct Hit Marketing has spent over three decades helping trade show and association clients understand their audiences and grow their events,” said Joe Colangelo, CEO and Co-Founder of Bear Analytics. “By bringing BearIQ into that work, we can help their clients move from fragmented, manual reporting to a modern analytics operating model, one that surfaces what’s working, what’s not, and where the next opportunity lives.”
The partnership is built for event organizers who want deeper visibility into their audience, stronger pre- and post-event reporting, and a clearer path to sustained growth, as well as for Direct Hit Marketing’s team, who can now deliver richer, faster insight to every client they serve.
Together, Direct Hit Marketing and Bear Analytics are helping organizers move from reactive, post-show analysis to a more strategic, year-round intelligence model, grounded in measurable performance, clearer benchmarking, and smarter long-term decision-making.
Direct Hit Marketing has supported trade shows, associations, and event organizers for over three decades, delivering advanced attendee analytics, prospect development, and performance reporting. Based in Ronan, Montana, Direct Hit specializes in tradeshow marketing data enrichment, audience acquisition intelligence, and campaign analytics that help organizers get the right message in front of the right people.
Bear Analytics is the event industry’s leading event analytics company and the team behind the BearIQ platform, which helps organizers unify registration, exhibitor, marketing, and engagement data into one clear view. By turning fragmented event data into actionable intelligence, Bear Analytics helps organizations measure performance, prove ROI, forecast outcomes, and drive smarter growth decisions.
Bear Analytics:
Megan Martin, Partnership Lead, Bear Analytics
megan.martin@bearanalytics.com
Joe Colangelo, CEO and Co-Founder, Bear Analytics
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