BEAR ANALYTICS

Our work is focused on telling the story of your data, from hygienics, to analysis, to visualizations that allow you to easily transform our findings into tangible results. We take the information our clients already collect and unlock the power of organizational data to improve user experiences across membership, events, and communities.

 

Bear’s progressive, data-first approach embraces innovation to deliver recommendations that inform strategy and incite action.

 

MEET THE TEAM

OUR TEAM OF FORMER EVENT PROS ARE HERE TO HELP YOU SUCCEED

 

OUR STORY

We Came From Events - Our Analytics Are Built Specifically With the Organizer In Mind

We know what it’s like to run exhibitions and conferences.  Our team is comprised of former event professionals who deeply understand the transformative capacity of data.  When we ran events, we recognized that the past behavior of an attendee group was a highly reliable predictor of future attendance. Unfortunately, we didn’t have the tools, the team or the time to act on this realization in the most efficient way, and we were itching to share what we knew with other organizations.

So, we decided to build our own company, Bear Analytics, based on what we knew to be true; Attendee data, when used strategically, increases attendance and accelerates event growth. We developed the process and software for profiling an audience so thoroughly that marketers, with the guidance of our human data analysts, can develop targeted messages that convert prospects to registrants within the most critical window of opportunity before the event.

Our work, which uses everything we learned from our experience as organizers and what we’re learning every day from clients, is focused on telling the story of your data. From hygienics and analysis to visualizations and weekly hand holding, we take the information organizations already collect and unlock the power of behavioral data. We wanted to show the business-to-business event industry how to make data actionable. We’re doing it at Bear. 

WHAT OUR CLIENTS ARE SAYING

WHAT OUR CLIENTS ARE SAYING

PRODUCT: Pulse, Heartbeat, Personas

“Bear Analytics Audience Pulse solution delivered for us. Our show attendance grew 6% when the expectation was attendance would be lower than the previous year or best case scenario, flat.  Being able to easily monitor audience segments, understand where we needed to focus our efforts, quickly pull prospect lists and collaborate with a dedicated analyst on what the data was telling us during our show cycle, allowed us to work smarter, be more nimble and ultimately, more successful. It was a game-changer for us and I can’t imagine marketing a show without it. “

Denise Miller

Vice President, Event and Digital Marketing 

NATIONAL ASSOCIATION of HOME BUILDERS (NAHB)

 

BEARS IN THE WILD

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2711 Richmond Highway 

Suite 401

Arlington, VA 22202

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571-982-3933