Recently, our very own Joe Colangelo was able to speak at the Exhibit & Event Marketers Association (E2MA)’s Red Diamond Congress. The event brought together thought leaders from throughout the exhibition marketing world to discuss enterprise engagement in business. I sat down with him to better understand some of the insights he gleaned from the event.

Benton Graham: What was the focus of your speaking engagement at Red Diamond Congress? Why did you choose to talk about that topic at this specific event?

Joe Colangelo: The focus of the discussion was on the power of data analytics as something that’s going to be frame shifting the way that face-to-face events are produced and consumed in the future.  There are some very powerful technology trends that are making it easier than ever to collect, analyze, and generate insights from the data currently being captured by today’s event technology systems. In the future, this trend is only going to continue as the tools to generate and capture behavioral and transactional data are going to continue to improve.

 

“There are some very powerful technology trends that are making it easier than ever to collect, analyze, and generate insights from the data currently being captured by today’s event technology systems.”

 

BG: When you attend a conference like RDC, is it hard for you to not constantly be thinking about how Bear Analytics’ tools could make a great event even better?

JC: It is a challenge, but one that is double-edge in nature.  On the one had, we are always looking for ways to improve our offerings and use those analytical insights to power more engaging events.  However, there’s also the balance of finding the right level of understanding before you begin to enter a phase of “analysis paralysis”.  There’s always more that you can measure, compare, or study, but understanding what’s truly important and truly moving the engagement at an event is critical.  So balancing the need to want to learn as much as you can, and the understanding that endless analysis isn’t the answer.

 

“Personally, my biggest takeaway from RDC was that those who attended the event were extremely passionate about the direction and health of the tradeshow and events industry.”

 

BG: What was your biggest takeaway from RDC?

JC: Personally, my biggest takeaway from RDC was that those who attended the event were extremely passionate about the direction and health of the tradeshow and events industry. There was truly a buzz through the panel sessions, networking lunches, and into the networking dinners – people seemed to be generally comfortable with a forward-looking growth trajectory for their organizations.  Additionally, the vendors and suppliers that were part of the event were consistently asking the same question – how can we increase the value or level of ROI to our customers.  It was good to be surrounded by such a strong group of like-minded individuals.