The Data Den

The premier location for all things association, events, and data.

Apr 13, 2017 · Data

3 Ways You Should Be Using Event Verification Data for Your Trade Show

Of all the types of event data we deal with at Bear Analytics, attendee verification data is one of the least exciting, but failure to understand who truly attends your trade show, conference or event robs your logistics and marketing teams of critical insights that can fuel event growth and more sophisticated forecasting and marketing. […]

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Apr 03, 2017 · Events

The Four Reasons Company Loyalty is Your Event’s Most Important Metric

On your post-event survey, are you asking attendees if this is their first time attending your event? Anecdotally, I can tell you that 70-80% of event organizers we speak with ask their attendees this question. And it makes sense: the keys to growing your event are based on your ability to attract new attendees while […]

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Mar 21, 2017 · Sales

Stop selling exhibit space…and start by “selling” the data first

Recently, I was reading a blog for sales professionals: 4 Trends Dominating Customer Engagement That Sales Teams Need to Know About. It highlighted the fact that customers are more informed than ever about the product or service you (the sales professional) are attempting to sell them. The information age has increased the transparency of the consumer -sales […]

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Mar 06, 2017 · Sales

ABCs of Sales: Always Be Closing?

Immortalized by the movie Glengarry Glen Ross, Alex Baldwin plays the cut-throat sales consultant sent in to motivate a group of real estate salesman.  His 7-minute onscreen tirade is legendary as he stresses the core tenet of his sales philosophy: Always Be Closing While the strategy might work for timeshares targeted at the elderly, it […]

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Jun 20, 2016 · Data, Events

Developing Your Marketing Superpowers and Growing Your Event with Data (ASAE Marketing, Membership & Communications Conference Recap)

Data can be used to enhance your marketing strategy and further the success of your trade show and event – are you taking full advantage of it?  On Tuesday June 14th at the ASAE Marketing, Membership & Communications Conference, Jenn Ellek of the National Confectioners Association (NCA) and Susan Merther of the Water Environment Federation […]

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Jun 03, 2016 · Data, Events

Trends in Trade Show & Event Data Analytics from E2MA’s Red Diamond Congress

Recently, our very own Joe Colangelo was able to speak at the Exhibit & Event Marketers Association (E2MA)’s Red Diamond Congress. The event brought together thought leaders from throughout the exhibition marketing world to discuss enterprise engagement in business. I sat down with him to better understand some of the insights he gleaned from the […]

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Apr 19, 2016 · Events

9 Takeaways from Event Data in Action

We hosted Event Data in Action on March 30th, 2016 to learn more about the value associations, trade show and event organizations are placing on using data to gain insights and drive actionable outcomes for their events. The panel for the event was led by Kiki L’Italien of Amplified Growth and featured Larry Wilson of […]

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Mar 25, 2016 · Events

Using Data to Power Trade Show Sales and Marketing (Recap of March 2016 IAEE DC Luncheon)

Looking to optimize resources and build on the success of your last trade show? DC-based associations shared stories of using data to power their trade show sales and marketing efforts at an IAEE DC event on March 11.   The panel, which included the National Confectioners Association’s Jenn Ellek and ASIS International’s Mary Higham, and […]

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